Modibodi

Modibodi needed a social-focussed campaign that announced and celebrated their latest innovation: the world’s first biodegradable period briefs. The goal? To ensure that even customers who weren’t avid composters or active in sustainability practices were able to understand and get excited about the new SKU. So we called it what it is: not magic, but science. Blood, soil and tears of the good kind. In addition to providing ongoing copy support and social media collateral, we collaborated with Crybaby to produce a shoot that showed the innovative undies in action, breaking down for the benefit of you and the environment. Engaging and exciting, it clearly communicated the reusable, washable, sustainable, compostable and (importantly!) comfortable benefits of their new way to period. Paid and organic content was then strategically shared to achieve goals of awareness, consideration and conversion across Facebook, Instagram, TikTok, Pinterest and EDMs.

The social-led campaign helped the brand reach their launch target sales as well as significant media coverage.