Love Luna
The Australian period care brand wanted a television and social media campaign that showcased how their reusable period care products offered not only a more sustainable solution, but a comfortable one, too. Knowing that their customers loved their briefs so much they were choosing to wear them even when they weren’t on their period, their first campaign needed to establish Love Luna as an underwear drawer staple.
FROM CAMPAIGN BRIEF:
Says Brittany Stewart, senior copywriter and strategist at Willow & Blake: “We know Australian women are busy enough without adding another thing they have to worry or feel guilty about. We wanted to position Love Luna as an easy choice and simple everyday switch anyone can make on the path to living more sustainably.”
The TVC went live across FTA and BVOD, and supported by an integrated digital campaign managed by Media33.