Social media & digital marketing.

Highlights:

• BMW - Dealer sales event copy across billboards, radio ads, TVCs and social media content and copy. Event campaign led to the biggest sales week ever for BMW Australia.

• Modibodi - social campaign to launch their world first biodegradable period underwear, meeting launch sales targets and garnering extensive media coverage

• Bras N Things - evergreen and campaign social media copy, including for the Bras N Things x Celeste Barber launch, which resulted in 17,000 new followers.

• After Eight - launch and evergreen content, social media and digital marketing strategy, helping build a following of almost 10k followers.

• Mamamia - Content creation, scheduling, monitoring and community management for The Glow (health and beauty) Facebook and Instagram, as well as EDM sendouts. I successfully grew their Facebook page from 12,000 to over 100,000 likes in 18 months.

• Willow & Blake - Overhaul of SEO content and digital marketing campaigns. Test and learn led to refreshing our highest performing ads which resulted in our best month of the year, lowest CPA and 33% increase in CTR. 

• Swinburne - Leading our Change of Preference content & EDM campaign, including on results day which outperformed the previous year’s within 10 minutes and with over three times higher CTR. It achieved a 60% open rate and 20% click through rate - for comparison the second highest was about 8%.